Apex Legends Mobile Inbound, EA Got a Great IP
Electronic Arts informed that Apex Legends is doing great on the market. The game has attracted tens of millions of s and its business model generates substantial revenue. The company plans to release the title on other platforms.
IN A NUTSHELL:
- Electronic Arts is pleased with the success of Apex Legends;
- The game has more than 50 million s and the F2P model proved to be a good solution - the publisher is considering creating more productions of this type;
- Respawn's game will receive new content and will be introduced to new platforms and markets.
Electronic Arts is pleased with the results of exceeded 50 million, and since then the community has grown by another million). What is important, as many as 30% of people are completely new customers.
The free-to-play model was also a great success and the publisher will want to create more free-to-play games in the future (but the company will certainly not abandon paid sector productions). The money earned on Apex Legends allowed the company to achieve a better financial result at the end of the quarter than expected by market analysts. EA plans to release Respawn Entertainment on other platforms, with particular emphasis on mobile devices. The title will also go to China.
Developers learned a lot from the release of Apex Legends, which, despite the almost universally positive reception of the game, was not without its problems. The team is now focused on delivering new content, such as additional characters - although, as we know, they Fortnite.
We would like to remind you that Apex Legends was launched on the market on February 4, this year. The game is available on PC, PlayStation 4 and Xbox One.
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