Facebook Limits Facial Recognition and Tests Removing of Likes

Influencer marketing: sad reacts only

Changes on Facebook. Mark Zuckerberg is testing the removal of reaction counters and likes under posts. This drastic, as it may seem, change is aimed at curbing the not particularly healthy tendency of s to evaluate their lives from the perspective of the number of reactions under photographs or events from life. And to present a warped image of themselves. Because, as we all know, the more lux and hygge, the more likes you get. Similar tests are already underway on Instagram in seven countries. The expansion of the tests to Facebook may indicate that the results are good. This not over yet.

This is what the posts of the future are supposed to look like. You can see the reactions, but not their number. Source: Jane Manchun Wong.

In a new blog post, Facebook announced that it resigned from the default use of face recognition for photo tagging suggestions. The new arrangements have been in force since yesterday. If your suggestions were disabled in your or you have just created an , face recognition will automatically be disabled. Otherwise, you will see the following message in the settings:

It will take you only a few seconds to activate or deactivate face recognition.

...and in the near future you will receive a notification with information about the changes: what data is collected by Facebook and on what .

Facebook gives you a choice: more privacy or security for your image. The face "template" used for data processing is to be inaccessible to anyone but Facebook. If you decide to delete your , you will also delete the template.

The change of settings is a response to Facebook's agreement with the Federal Trade Commission. In connection with the Cambridge Analytica affair, a fine of $5 billion was imposed on the famous social networking website. Mark Zuckerberg was also required to provide clear and explicit information on how facial recognition technology works and to obtain consent to use it (especially if this is done to a greater extent than previously agreed). Facebook assures:

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