Hitman 3 Breaks Even in Less Than a Week
Hitman 3 is a huge success for IO Interactive. The first independent publication from the Danish developer took less than a week to repay the development costs.
If one were to consider Hitman, high ratings go hand in hand with commercial success. As GamesIndustry.biz learned from Hakan Abraka (president of IO Interactive), it took less than a week for Hitman 3 to break even.
"As the developer and publisher, we are immensely proud that we can say Hitman 3 is already profitable. We have recouped the total project costs in less than a week. That puts us in a really good place and allows us to confidently move forward with our ambitious plans for future projects."
The excellent sales of the third installment of Hitman are all the more gratifying given that it's the first new game to be published independently by the Danish developer. This, incidentally, has enabled the marketing and PR departments to work more closely with the development team to help deliver a "valuable product" to the market. A similar approach will be used for "future projects", which presumably applies to both new Hitman 3 content and new games. These include said, could be the start of an entire James Bond trilogy. For now, we should congratulate the Danish developers on their first publishing success.
- IO Interactive - official homepage
- Hitman 3 - official website
- Hitman 3 Rules! Review of the Ultimate Agent 47 Game
- Hitman 3 - game guide
