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Players Cry, But Pay; Diablo Immortal Earns Millions of Dollars

Diablo Immortal is drowning in a sea of criticism, but also money. After a month, the game is still making $1 million a day for Blizzard Entertainment.

Jacob Blazewicz

Players Cry, But Pay; Diablo Immortal Earns Millions of Dollars.
Players Cry, But Pay; Diablo Immortal Earns Millions of Dollars.

One month after release Diablo earned about $49 million for Blizzard.

Diablo Immortal brings tons of money

In mid-June, AppMagic reported that the game generated $24 million in revenue (on mobile platforms only), so the game has since doubled that amount. Diablo Immortal is still earns more than $1 million each day, despite the fact that the title is being ed less and less frequently.

After reaching 8.5 million installations on mobile devices in two weeks, only after a month the game managed to break the barrier of 10 million s. You can compare the stats in the charts provided by AppMagic, which we have posted below.

Players Cry, But Pay; Diablo Immortal Earns Millions of Dollars - picture #1
Players Cry, But Pay; Diablo Immortal Earns Millions of Dollars - picture #2
Source: AppMagic via MobileGamer.biz

Apex Legends Mobile: more popular, but less profitable

For context, it is worth citing the results of another F2P game, which by no means brought shame to its creators. We are talking about Apex Legends Mobile, which was ed some 21 million times a month after its May debut.

Nevertheless, more than double the popularity of Respawn Entertainment's work compared to Diablo Immortal has not translated into higher earnings. AppMagic data shows that the mobile Apex Legends earned just under $11.6 million for the month (via MobileGamer.biz).

Microtransactions pay off. Again

Such high revenue generated by Diablo Immortal certainly pleases Blizzard Entertainment, but for the gamers it must be a bitter pill to swallow.

From the very launch, Internet s have criticized the title's business model, which does not so much promote as simply known, but apparently it's once again a protest by a loud minority (or a rich minority, looking at Diablo Immortal's earnings).

Diablo Immortal

June 2, 2022

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Jacob Blazewicz

Author: Jacob Blazewicz

Graduated with a master's degree in Polish Studies from the University of Warsaw with a thesis dedicated to this very subject. Started his adventure with gamepressure.androidapks.biz in 2015, writing in the Newsroom and later also in the film and technology sections (also contributed to the Encyclopedia). Interested in video games (and not only video games) for years. He began with platform games and, to this day, remains a big fan of them (including Metroidvania). Also shows interest in card games (including paper), fighting games, soulslikes, and basically everything about games as such. Marvels at pixelated characters from games dating back to the time of the Game Boy (if not older).

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