EA Paid Ninja One Million Dollars to Stream Apex Legends
According to Reuters, Electronic Arts has paid a streamer, Tyler "Ninja" Belvins, one million dollars for promoting the battle royale shooter Apex Legends. The publisher confirms that it did pay some content creators during a short promo action.
IN A NUTSHELL:
- Developer: Respawn Entertainment
- Publisher: Electronic Arts
- Genre: FPS (battle royale)
- Platforms: PC, PS4, Xbox One
- Release date: February 4, 2019
According to Apex Legends. The subject of the agreement was to stream the game on Twitch (where Ninja is watched by more than 13 million people), as well as an entry on Twitter, the day after the title's launch.
Situations like this aren't uncommon at the moment, but the amount is impressive even for Ninja, one of the most popular streamers in the world. In an interview for CNN some time ago, Tyler Belvins itted that his average monthly salary is around $500,000, although there are months in which the amount is much higher. It is worth noting at this point that the editors of Kotaku did not manage to confirm the reports of Reuters. Two anonymous people associated with the streamer itted that last year he received $600,000 for "participating in a single event", so one million from EA also seems to be possible.
In a statement to Kotaku, a representative of Electronic Arts confirmed that the company had paid some content creators for the promotion of its game, emphasizing at the same time that - according to EA programs - all sponsored materials had to be properly marked. It should also be noted that the action was short-lived - all the streams of Apex Legends, which took place after the afternoon of February 5, were published on the internet on the initiative of the creators themselves.
Regardless of how many buck EA actually spent on contracts with streamers, one thing seems to be certain - the promotional strategy adopted by the company was effective. In the first days since its release, Apex Legends literally 50 million players.
We would like to remind you that Apex Legends is a free battle royale shooter, set in the universe of the Titanfall series. The title is available on PC (Origin), PlayStation 4 and Xbox One.
- Ubisoft is reportedly working on new battle royale inspired by Respawn Entertainment hit
- More than 50% of Paradox Interactive employees are said to be considering leaving the company. Moving away from remote work is to blame
- Battlefield 7 is taking shape. Leaks showing a new map and the moment when a helicopter was shot down look impressive
- Half-Life 3 is closer than ever before. „The game is playable-from start to finish. It's never been this far,” says a well-known insider
- Dune Awakening plans to team up with big streamers right before launch, but it all goes south