„Value slaughter.” Baldur's Gate 3 publisher has no illusions: the engagement economy is big threat to game developers
According to Michael Douse, social media can have a disruptive effect on the gaming industry. „Advertising-propaganda machine” is, in his opinion, not a particularly good place to have substantive discussions about games and the industry itself.
video games
February 24, 2025
'Players Just Want to Be Spoken To. They Don't Want to Be Bamboozled.' Baldur's Gate 3 Dev Says Traditional Game Marketing Is Dead
The developers of such games as Baldur's Gate 3 and EVE Online have spoken out about marketing in the game industry. They claim that gamers don't want to be tricked with ads.
video games
April 26, 2024
Fake Reviews, Influencers and Toxic Marketing Examined
The U.S. Federal Trade Commission plans to tighten regulations on posting fake positive reviews online to sell products or services, including video games.
video games
May 24, 2022
Battlefield 2042 With Unusual Marketing; Microsoft Announces Fictional Xbox 2042
Microsoft has announced the Xbox 2042, a device that is supposed to revolutionize the gaming industry. There's only one problem - the device is a fake, used to Battlefield 2042.
video games
October 27, 2021
TV Ads in PC and Console Games? Yes, But Only With Player Permission
The possibility of the appearance of commercials straight from television in games on PC and consoles through the platform PlayerWON is not an inconvenience, but giving power over this type of advertising into the hands of players. At least that's what Simulmedia says in a new article.
video games
July 7, 2021
TV-like Ads Coming Soon to PC and Console Games
Electronic Arts, Hi-Rez Studios and other publishers will be able to display advertising spots in their games. All thanks to the playerWON platform from Simulmedia.
video games
July 2, 2021
Apparently You Have to Pay a Lot to a Game on PS Store
The co-founder of Neon Doctrine criticized the way the PlayStation Store service works. The procedures are slow and not very transparent, and you have to pay a lot for advertising.
video games
July 1, 2021
Epic Games Paid Streamers for Aggressive Marketing
According to another document revealed in the course of the trial between Apple and Epic Games, Tim Sweeney's company was to pay various influencers, mainly to land a marketing hit on its direct competitor, Steam.
video games
May 15, 2021
London Metro Station Celebrates the Launch of PS5
The Oxford Circus station of London metro has changed its entry signs to ones inspired by PlayStation controller buttons. This was done for tomorrow's launch of PlayStation 5 in the UK.
hardware & software
November 18, 2020
Ubisoft Pays Over 1 Millions Dollars for a Mysterious Trailer
A few days ago, the Bublar group announced that Goodbye Kansas will prepare a new trailer for Ubisoft. The cooperation cost the French developer about 11 million Swedish crowns (slightly over 1.25 million USD).
video games
October 23, 2020
DedSec „Hacks” Ubisoft as Part of Ad Campaign
A week before the launch of Watch Dogs: Legion, covers of other Ubisoft games available in Microsoft's store were „hacked”. Neither the Assassin's Creed series, nor Tom Clancy's games, nor even innocent titles such as Steep or Trials Rising were spared.
video games
October 22, 2020
Streamers are Mad After Being Used by Marketers
Ogilvy marketing agency prepared for its client - Burger King fast food chain - a campaign which was based on smuggling ads into transmissions of popular streamers. A plug-in created by Streamlabs was used for this purpose, which enables text to be translated into speech and published as short, personalized messages from plegers during the stream.
video games
August 21, 2020
Cyberpunk 2077 for Steam Review - Unusual Offer of Night City Devs
A new form of marketing has arrived - the devs of the small Night City encourage s to review their game on Steam, in return for a copy of Cyberpunk 2077. According to the announcements, the devs of the 100 most interesting opinions will receive copies of the game from CD Projekt RED.
video games
April 17, 2020
Doom Bone Vodka - Licensed Vodka Based on Bones
Bethesda Softworks and Rebel Distillers have ed forces to create Doom Bone Vodka, a vodka based on bones to promote the Doom Eternal.
video games
September 8, 2019
Not Only AMD. Intel Equally Guilty of Misleading ments
Intel has prepared a marketing presentation in which it highlights the advantages of its processors in real-world applications. Slides were created on the basis of statistics that have very little relevance to the topic.
hardware & software
September 6, 2019
AMD Ryzen PRO U ment May be Misleading
In the recently published advertising spot of Ryzen PRO processors there is information that they reach frequencies up to 5 GHz. However, tests and measurements suggest something completely different.
hardware & software
August 30, 2019
Cyberpunk 2077 - CD Projekt RED Bets on Open-world Adventure, not RPG?
Some time ago, CD Projekt RED emphasized that Cyberpunk 2077 will be primarily an RPG. However, the latest announcements from the studio suggest something else - the title is d as an open-world action game. But does it really change anything?
video games
June 10, 2019
EA Paid Ninja One Million Dollars to Stream Apex Legends
According to Reuters, Electronic Arts has paid a streamer, Tyler "Ninja" Belvins, one million dollars for promoting the battle royale shooter Apex Legends. The publisher confirms that it did pay some content creators during a short promo action.
video games
March 15, 2019
Valve cracks down on bullshots – only real screenshots allowed on Steam
Updated Steam rules require developers to only real screenshots in the screenshot section. No more concept art and optimistic promotional graphics are allowed.
video games
November 2, 2016