Apple Helps Little Studios Due to War With Epic Games

Epic Games has fought for something it will not get

The conflict between Epic Games and Apple, caused by the removal of the well-known Fortnite from the App Store, led to interesting events. At least this is how we interpret the unexpected move by Apple. It's about halving the tax for every entrepreneur earning less than a million dollars per year in the App Store. This is quite a significant leap - from 30% to only 15%, which will certainly help the creators of indies as well as all smaller companies. As a huge video game developer, Epic, on the other hand, won't get the reduction it fought for.

Impact on the conflict between Apple and Epic

Certainly the main motive for Apple to make such a decision is to weaken Epic's position as a representative of the developers "oppressed" by Apple and to deprive the company of the opportunity to use the argument in court that it is ing the group with its lawsuit. We would like to remind that the giants are in a court dispute over the removal of the Fortnite from the App Store, as well as Apple's right to demand the high, 30% margin share.

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Apple's move seems to be a brilliant one, because not only does it take away Sweeney's moral high ground argument, but it practically does not affect the earnings of App Store's owner. According to Sensor Tower (these are estimates), although the change will cover as much as 98% of companies that have put up their apps in the store and pay Apple's commission, in total they for only less than 5% of annual revenues of the App Store.

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• Apple
• indie games
• Epic Games
• lawsuits and litigation
• App Store
• digital distribution
• mobile market
• iOS