CD Projekt RED Spends Millions on Cyberpunk 2077 Ads in New York City
A huge Cyberpunk 2077 ad appeared on Times Square. CD Projekt RED is spending millions on marketing.
2
IN A NUTSHELL:
- CD Projekt RED brings out the big guns and s Cyberpunk 2077 on Times Square.
- The monthly cost of such an ment begins from 1.5 million dollars.
CD Projekt RED does not spare expenses on the launch being delayed to early December, the Polish studio does not intend to drop pace even for a moment. This time, the devs brought out the big guns.
A Cyberpunk 2077 ad appeared in the most expensive spot on Times Square in New York. Monthly booking costs from 1.5 to 4 million dollars. CD Projekt RED was said to have paid 2.5 million dollars.
Nowadays, it's hard to deny the role of advertising video games, even such popular brands as Cyberpunk 2077. CD Projekt RED wants to go out with its title to the mainstream and no one should be surprised by licensed shoes, cooperation with Porsche.
More:
- CD Projekt believes that the trend for singleplayer games like The Witcher and Cyberpunk will never die out
- Elden Ring, Cyberpunk 2077, and 120 FPS confirmed for Switch 2. Not even that historical freeze could curb my enthusiasm during today’s Nintendo Direct
- Several years of improving Cyberpunk 2077 are expected to help Switch 2 version avoid PS4 and Xbox One editions fate, says CD Projekt RED
