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When CD Projekt Red escaped „annihilation.” Studio's CEO recalls the difficult moments of The Witcher trilogy's creators

The CEO of CD Projekt Red talked in an interview about the company's difficult past. At one point, he had to make an effort for the studio to avoid „annihilation”.

Maciej Gaffke

When CD Projekt Red escaped „annihilation.” Studio's CEO recalls the difficult moments of The Witcher trilogy's creators, image source: CD Projekt Red.
When CD Projekt Red escaped „annihilation.” Studio's CEO recalls the difficult moments of The Witcher trilogy's creators Source: CD Projekt Red.

This month, CD Projekt Red celebrated the 10th anniversary of the release of The Witcher 3: Wild Hunt. On this occasion, Michal Nowakowski, CEO of the Polish company, gave an interview to PC Gamer, in which he talked about the company's challenging past.

The developer mainly referred to the year 2008 when the global financial crisis broke out. Because of that, some employees of the company were worried that they might have to shut it down, even though the first installment of the popular Witcher series was released the year before, and it was relatively successful (although it was far from the results of the third installment).

Until 2011, that is, until the release of The Witcher 2: Assassins of Kings, CD Projekt Red particularly cared about ensuring ing liquidity. Nowakowski called this time "a very tricky period for the company."

The early days were quite—for me, personally—focused on 'How do we escape 'annihilation?'

As we all know, the Polish studio managed to survive difficult times and create two hits. The Witcher 3 and The Witcher 4 and the sequel to Cyberpunk.

  1. CD Projekt Red - official website
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Maciej Gaffke

Author: Maciej Gaffke

At Gamepressure.com, he is mainly involved in writing news. Graduated in Polish philology and sightseeing and historical tourism at the University of Gdansk, which is related to his other "non-game" interests - history, books, and travel. As for video games themselves - once a fan of FPS, now converted to action-adventure games. Also interested in fighting games (especially Mortal Kombat), RPGs, and all titles focused on single-player. From time to time, likes to play tennis, volleyball, or football. Proud resident of Pomerania and Puck.